The Challenge: Tenants and a Home in Disrepair
The Challenge: Tenants and a Home in Disrepair
When Dolly and Joey contacted me, they shared two major concerns:
- The tenants refused to leave.
- The home itself was in rough shape—broken tiles, a non-functional garage door, a damaged pool, and extensive termite damage.
Most homeowners might have felt overwhelmed, but I reassured them:
“What happens next is where our proven system takes over.”
Step 1: Clearing the Way
We worked with our legal team to deliver a 60-day notice to the tenants. Once the property was vacant, we hit the ground running:
- Home Inspectors identified all areas needing attention.
- Our handyman team tackled repairs: tiles, garage door, pool, and structural fixes.
- Cleaners and stagers transformed the space into a market-ready favorite.
I said to Dolly and Joey: “Just imagine this home becoming the talk of the neighborhood.” And that’s exactly what happened.
Step 2: Our Proven 4-1-2 Formula
To ensure we maximized exposure and results, we implemented our 4-1-2 Listing Launch Process:
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4 Days of Buzz Creation:
Before going live, we pre-marketed the property through:- Targeted social media ads,
- Neighborhood campaigns,
- The Coming Soon section on MLS.
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1 Weekend of Open Houses:
- Signage-lined streets drew traffic and attention.
- We created a sense of excitement, letting everyone know 2265 Ruby Ave was “the one to see.”
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2 Days of Strategic Follow-Up:
- Every agent and buyer who visited received timely updates about the offer deadline.
- “Most people who came through were eager to submit offers, and our job was to ensure we maximized every opportunity.”
The Result: Five Offers and $35K Above the Top Bid
We received five strong, non-contingent offers on the property. However, this is where our negotiation strategy came into play.
I encouraged all interested parties to come back with their highest and best offer, creating a competitive yet transparent environment.
The good news is this approach generated an additional $35,000 above the highest initial offer. Dolly and Joey were thrilled—not only did we overcome every challenge, but we turned their property into a market success story.
Why It Worked
Selling a home isn’t about luck. It’s about:
- Having a proven system to tackle challenges,
- Knowing exactly what to say to keep buyers engaged,
- And guiding every step of the process with precision and confidence.
For Dolly and Joey, we didn’t just list a house—we transformed a challenge into profit.
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