The Challenge: Tenants and a Home in Disrepair

by Maxwell Dukelow

The Challenge: Tenants and a Home in Disrepair

When Dolly and Joey contacted me, they shared two major concerns:

  1. The tenants refused to leave.
  2. The home itself was in rough shape—broken tiles, a non-functional garage door, a damaged pool, and extensive termite damage.

Most homeowners might have felt overwhelmed, but I reassured them:
“What happens next is where our proven system takes over.”


Step 1: Clearing the Way

We worked with our legal team to deliver a 60-day notice to the tenants. Once the property was vacant, we hit the ground running:

  • Home Inspectors identified all areas needing attention.
  • Our handyman team tackled repairs: tiles, garage door, pool, and structural fixes.
  • Cleaners and stagers transformed the space into a market-ready favorite.

I said to Dolly and Joey: “Just imagine this home becoming the talk of the neighborhood.” And that’s exactly what happened.


Step 2: Our Proven 4-1-2 Formula

To ensure we maximized exposure and results, we implemented our 4-1-2 Listing Launch Process:

  1. 4 Days of Buzz Creation:
    Before going live, we pre-marketed the property through:

    • Targeted social media ads,
    • Neighborhood campaigns,
    • The Coming Soon section on MLS.
  2. 1 Weekend of Open Houses:

    • Signage-lined streets drew traffic and attention.
    • We created a sense of excitement, letting everyone know 2265 Ruby Ave was “the one to see.”
  3. 2 Days of Strategic Follow-Up:

    • Every agent and buyer who visited received timely updates about the offer deadline.
    • “Most people who came through were eager to submit offers, and our job was to ensure we maximized every opportunity.”

The Result: Five Offers and $35K Above the Top Bid

We received five strong, non-contingent offers on the property. However, this is where our negotiation strategy came into play.

I encouraged all interested parties to come back with their highest and best offer, creating a competitive yet transparent environment.

The good news is this approach generated an additional $35,000 above the highest initial offer. Dolly and Joey were thrilled—not only did we overcome every challenge, but we turned their property into a market success story.


Why It Worked

Selling a home isn’t about luck. It’s about:

  • Having a proven system to tackle challenges,
  • Knowing exactly what to say to keep buyers engaged,
  • And guiding every step of the process with precision and confidence.

For Dolly and Joey, we didn’t just list a house—we transformed a challenge into profit.

agent
Maxwell Dukelow

Agent | License ID: 02113278

+1(408) 508-3200 | maxwell@maxwelldukelow.com

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